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Infographic guide for SMEs on the most effective digital marketing tactics in Malaysia.
Learn digital marketing from our success stories and apply the same tactics on your business.
Designed for busy entrepreneur. Learn digital marketing in just 10 minutes with FAQ.
Infographic: 7 Most Effective Digital Marketing Tactics in Malaysia (2020)
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Learn Digital Marketing in 10 Minutes with FAQ
Digital marketing refers to marketing efforts done on the Internet.
Common digital marketing tactics include:
✔ Search Engine Optimization (SEO)
✔ Email marketing
✔ Social media marketing
✔ Content marketing
✔ Shopping platforms like Shopee and Lazada
Digital marketing is widely known as “online marketing” and “internet marketing” in Malaysia.
Digital marketing plays an important role in today’s age and time.
According to an internet survey done by SKMM, 90.1% of Malaysians search for information online.
Traditional marketing is still important, but with digital marketing, the business will get more exposure.
Other reasons why you should make use of digital marketing are:
✔ An average Malaysian spends 8 hours and 5 minutes online per day (We Are Social)
✔ 98.3% of the search engines in Malaysia is taken up by the renowned Google (Stacounter)
This proves that regardless of your type of business, you should build your presence online as a large part of your target audience will surely be spending time online.
Unlike traditional marketing, digital marketing makes it easier to track results and analyze data.
You can simply embed Google Analytics code into your site to analyze the number of visitors, the timing that they have visited, how long they have stayed on a page, and more.
ROI of a digital marketing campaign can be easily calculated using analytic tools.
Traditional marketing refers to advertisements on newspaper, cold calls, setting up exhibitions, passing out physical flyers, and more.
These are not as effective in today’s time due to the advancement of technology and the increased number of people who are connected to the Internet.
Despite that said, traditional marketing and digital marketing should be used hand in hand to achieve the best results.
There is a range of digital marketing tactics available:
✔ Search Engine Optimization (SEO)
✔ Local SEO
✔ Email Marketing
✔ Social Media Marketing
✔ Content Marketing
✔ Sponsored Content
✔ Selling on Shopee or Lazada
✔ Pay Per Click (PPC)
These are the more popular tactics among the various ones that businesses have been using.
A digital marketing strategy is a well thought out plan to achieve your digital marketing goals. It consists of tactics such as SEO, content marketing, and email marketing.
Before choosing a strategy for your business, you must know your business goals and the characteristics of your target audience.
However, Search Engine Optimization (SEO) will work best even if you are unsure about your goals and audience. It takes time for the results to be shown, thus it is always better to start early.
It all depends on your budget and the amount of effort that you are willing to put in.
There are three ways to go about handling the marketing done on Internet:
What makes this attractive is the low cost involved to learn the ropes of digital marketing. However, a considerable amount of time needs to be put in to be able to achieve the best results.
✔ In-house digital marketing team
By forming a team that specifically work on digital marketing, it will increase your manpower cost and you will have to spend some time to go through what you want to achieve out of digital marketing.
Additionally, effort has to be spent to find a talent and to manage the team afterwards.
✔ Digital marketing agency
For most businesses, this is the go-to option as it would not eat into your profits significantly or make you worry about the recruitment of talent. You will be able to put your focus on more important tasks while the experts work on increasing your brand awareness.
Regardless of your choice to self-learn, form a digital marketing team, or hire an agency, you should first understand the goal that you want to attain.
If your goal is to increase the exposure of your manicure business, or any service business, local SEO would be a great fit for your business.
Following that, you need to think about your target group.
Is your target audience young or old? If most of them are older, you can consider using Facebook as a platform to reach out to them. If they are younger, Instagram and YouTube will be more suitable.
The recommended number of strategies that you should start off with is one. This will ensure that you are not juggling with too many strategies and eventually causing all of them to generate low results.
After the first one is stabilized, more strategies can be added onto it to achieve optimal results. By doing so, it will help you to work within your budget and better understand your target audience.
JinMatic is an expert on Search Engine Optimization (SEO). We aim to bring you desirable results through our SEO efforts, and that is to drive up traffic to your site and increase your business’s revenue using organic search.
We want to focus on what we do best, thus we do not provide a wide range of services, unlike Tesco.
Our digital marketers are willing to work with your team to come up with the best strategy to attain the desired results.
JinMatic puts in consistent effort to bring you results. Our goal is to grow your organic search traffic (refer to the graph below) and increase the revenue of your business through it.
Using our SEO strategy, you will realize that it is driven largely by meaningful KPIs and results.
After engaging in our service, you will understand why we are the best SEO company in Malaysia.
Compared to traditional marketing, digital marketing is definitely more cost-effective.
In the past, traditional marketing might be able to bring you results but it is not the case now.
Advertising on newspapers, radio, and magazines is not comparable to digital marketing as more people are using the Internet to get access to news and listen to songs.
The price tag attached to the traditional marketing tactics makes it even more non-cost-effective.
What makes digital marketing more cost-effective is the tactic of targeting on keywords.
Targeting helps to bring your website to the attention to those who are searching and willing to spend on your products or services.
Also, digital marketing makes it easier to track the efforts put in and the different campaigns.
This makes it more cost-effective as you will not have to manually keep track of the number of people calling in after seeing a print ad.
With this, it makes it more convenient for you to know what works best with your target audience. You will be able to focus your efforts on that instead of trying to marketing aimlessly.
The prices of our service differ base on several factors:
✔ Current website authority
✔ Link profile
✔ Keywords competition
✔ Website architecture
We will start off by understanding the results that you want to see after using SEO and also your target audience.
A manual website audit will be done afterwards, followed by a proposal on the next step of action.
Yes, we do! We work with all companies, regardless of their size as we believe that digital marketing is for all types of businesses in any industry.
Despite being based in Malaysia, we have clients from Singapore as well.
SEO requires long term consistent effort and patience.
The right action has to be taken at a suitable timing in order to achieve the maximum result.
Based on our past experience, it will take a minimum of 3-6 months for the results to show.
You will see the traffic to your site increase, and your conversion rate will be improved as well.
Yes, you can do so.
Our JinMatic Local SEO service will be able to help you to get your business appear on Google Map.
Our dedicated team will be able to optimize your Google My Business account and your website at the same time.
You can be rest assured that our SEO strategy is 100% safe.
It complies with the guidelines laid out by Google fully. Having said that, we do not make promises on being able to achieve a certain keyword ranking position as it is against the guidelines.
As part of our strategy, we will use generic terms, naked links, branded links, and Latent Semantic Indexing (LSI) keywords to make your anchor text look natural. This link building approach is Google Penguin friendly.
Google Analytics (GA) is an online web analytics tool offered by Google.
It helps to track and generate reports on website traffic and conversion rate.
Data about visitors can be analyzed using GA as well to help you understand your users and make a better choice when marketing to them.
Examples of data that are being collected on GA are: age, device used, gender, time spent on a page, location, and bounce rate.
GA will definitely be useful in the long run; thus, it is recommended to have it set up on your site as soon as possible.
After the creation of your GA account, you have to set up your business goals.
Some goals that are commonly set among businesses are:
✔ Number of enquiry form submissions
✔ Amount of purchases made
✔ Number of visitors to the site within a month
These goals will help you to keep track if your digital marketing efforts are paying off or not.
Traffic sources (organic search, paid search, referral, etc.) and behaviour metrics (refer to the image below) are two of the most important information that we will look at after completing a website audit.
We use this to compare how effective the strategy was and how it has changed over the past few months.
Mobile users are not forgotten during this process. In Malaysia, we have a mobile penetration rate of 144.8%. Therefore, by analyzing them, we will be able to better target them.
Besides Google Analytics, we also recommend Google Search Console as an analytical tool.
Google Search Console helps to measure your site’s traffic and performance.
Inbound marketing refers to attracting users to visit your site and make a purchase instead of having you to put in the effort to search for them.
Simply put, people will be pulled to your page with inbound marketing.
Inbound marketing can be done through content marketing, video marketing, search marketing, and branding.
What makes inbound marketing different from traditional marketing is that traditional marketing is more intrusive. Examples of traditional marketing are: commercial advertising, email spams, and pop-up ads.
Outbound marketing is relatively similar to traditional marketing. It is known as the “annoying” and “spammy” method of advertising to the target audience. Examples include cold calls, paid ads, email spams, SMS spams, and outdoor advertising.
This method puts your brand directly in front of everyone, disregarding the fact that they are not your target audience or irrelevant.
Inbound marketing is always the preferred choice as it is perceived to be more trustable than outbound marketing.
In most cases, inbound marketing will generate a higher ROI and conversion rate.
Yes, SEO is one tactic of inbound marketing. It is the popular tactic out of all.
SEO will increase the chances of a user clicking onto your site as they are already searching for a solution to their problem. What you have to do is just to build up your online presence.
With SEO, your audience will be able to see your site’s content.
A marketing funnel is one that brings you through the phases of a customer’s journey, from the start (awareness) to the end (action).
It will help to evaluate the actions that needs to be taken for each phase. By doing so, it will increase the chances of the potential customer moving down the funnel and eventually turning into a return buyer.
Conversion Rate Optimization (CRO) is the action to increase the percentage of visitors turn into customers.
Attracting visitors is just the first part of digital marketing. You need to convert them into your customers.
A Call-to-Action (CTA) is a phase that entice and pushes the user to take action, be it to:
✔ Make a purchase
✔ Sign up for a trial
✔ Book an appointment
Commonly used CTAs are: “Book Now“, “Try for Free“, and “Get in Touch“.
In most cases, CTAs comes in the form of a link to redirect you to another page.
MOZ’s “The Beginner’s Guide to SEO” is our recommended choice for all who want to learn more about Search Engine Optimization.
Udemy also offer a wide range of affordable courses too.
For Google Analytics, you can learn from Analytics Academy Courses.
Not only that, JinMatic has also launched our own version of Malaysia Digital Marketing Learning Center. If you are a beginner to SEO and digital marketing, this is the best place to satisfy your hunger for knowledge.
Digital Marketing for Beginners
World-leading SEO software, ahrefs shares 7 strategies that work for your digital marketing campaign. This video is a treasure and you should watch a few times until you are familiar with the concept.
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