The Client

Located at Kuala Lumpur, WYK Catering (黃賢記) is a food catering business providing Asian style cuisine with canopy rental services. WYK Catering is well-known for being the creator of crystal canopies in Malaysia.

The Mission

Food catering is a highly competitive sector in the Klang Valley, with estimated 1,440,000,000 results appears on Google when you search for the keyword “catering services Malaysia”.

The Google Ads pay-per-click cost is getting higher for related terms and as a result, the ROI is getting lower.

WYK Catering came to us with a need to improve the ROI of marketing while attracting highly targeted leads to their business.

Aside from high level of competition, WYK Catering suffered from the limitation on content opportunity.

The catering business needs an evergreen content ideas that generate them more traffic and eliminate the risk of relying solely on catering related keywords. Thus, we had a discussion with the client to understand their services.

Our Approach

After the discussion, our SEO team conducted a detailed keyword research. We found 3 types of keyword opportunities:

1. Service + Location keywords. For example, catering services Malaysia.
2. Chinese keywords. For example, 自由餐.
3. Event venue keywords. For example, Glasshouse Seputeh, Tanarimba, GLAMZ at Genting. We use the venue keywords to target couples looking for wedding venues rental.

After we selected a group of qualified keywords, our copywriter started to do the magic.

JinMatic copywriting team created highly engaging and useful content for each event venues. They are comprehensive guide providing every details our target audience need to know: rental rate, capacity, environment and other important details.

We also ensure their website UX is well optimized.

The Result? After 3 months of this SEO campaign, most venue keywords are on top of Google.

And more importantly, the client received more inquiries as the organic traffic increased by 251%.