The Client

Based in Petaling Jaya, Beacon Hospital is one of the leading cancer treatment hospital with over 80 medical specialists. Their business goal is to offer innovative medical resources, doctors and nurses to their patients with kindness and care.

The Mission

In this case study, I explain how we were able to increase their organic traffic by 46%, in just 3 months time!

Beacon Hospital came to us as their traffic was dropping during Movement Control Order (MCO).

They threw us a straightforward mission – increase their organic traffic by 10% (taking the benchmark where their traffic were higher before MCO).

After we reviewed their website and found some opportunities – we happily accepted the challenge.

Our Approach

After an initial discussion with the client, we understood that they wanted to focus on:

1. Different cancer treatment landing pages. E.g. https://www.beaconhospital.com.my/breast-cancer/
2. Doctors’ profiles landing pages. E.g. https://www.beaconhospital.com.my/lee-foo-chiang/

We worked smarter for Beacon Hospital by discovering “quick opportunities” keywords. These are keywords which are already ranking for in positions 11-50. Because these keywords are already near the top of Google, we can leverage to see faster results! After we discovered these keywords we started SEO Audit on each targeted landing pages.

Since we were competing against other high authority websites like other private hospitals and Wikipedia, we took every opportunities we could in terms of onsite optimization.

Furthermore, we gave the website a boost with whitehat backlink acquisition such as top quality business directories and niche comments.

Onsite optimization and whitehat backlink acquisition are the key when you compete with other high authority websites. After 3 months of SEO campaign, we helped the client to recover the impact of MCO. We boosted their SEO traffic by a whopping 46% and help them acquire more leads.