SEO for B2B Industry: 100+ Keywords on Google Page 1

The Client

Being the leader in commercial cleaning products, iMEC is one of our many successful clients since 2015.

In this case study, you are going to learn how we achieved Page 1 rankings for 100+ keywords in this B2B industry:

The Mission

iMEC engaged us in 2015 with the goal to increase brand awareness and revenue.

You might be wondering, is there any difference between B2B and B2C when it comes to SEO strategies?

The answer is yes.

One difference is the keyword search intent.

For example, the search intent of “dustbin” and “dustbin supplier” is totally different.

While “dustbin” has a high search volume, the search listings appear to be targeting the household consumer market.

On the other hand, “dustbin supplier” is more targeting towards businesses who need to order dustbin in bulk.

Our Approach

During the keyword research phase, we put a lot of attention while defining the keyword search intent.

We couldn’t go wrong on this. Otherwise, we would target the wrong market, result in low conversion.

After we created and qualified a list of keywords, we created content that fulfils the search intent.

For example, prospects who land on the “scrubbing machine” page will see only relevant information and products.

On top of that, we optimized landing pages with the right Call-to-action (CTA). For product and category pages, the CTA is to send business inquiries.

Other technical aspects were also optimized, like the mobile usability:

I have to admit, getting backlinks for B2B business is not an easy task.

That’s why we started with business directories submission. When done right, directories submission is the best way to gain business exposure and backlinks fast.

Takeaways

When working on B2B SEO, search intent need to be taken into consideration.

You may find that keyword research volume in the B2B industry is low. To overcome, try to create more relevant content (and post on relevant landing pages).

Having more landing pages help to lower the risk of losing traffic if certain products are discontinued or keyword rankings drop.