The post Scam Alert appeared first on JinMatic.

In SEO, measurement is important to success.

Keyword rankings are one of the most common Key Performance Indicators (KPI) used among SEO agencies in Malaysia.

But to look at the full picture of your SEO campaign, you should also measure other meaningful KPIs.

What are Meaningful SEO KPIs?

Simply put, meaningful SEO KPIs have an obvious impact on your SEO campaign.

They provide actionable insights in making business decisions.

In this post, I’m going to talk about 3 SEO KPIs that we usually use to measure our clients’ SEO results.

Let’s dive in.

1) Organic Search Growth

Organic search growth is the increase or decrease of organic traffic over a specific time range.

It shows if your SEO campaign is improving over time.

Google Search Console (which is free) come in handy when tracking organic search growth.

To see your organic search growth, head over to your Google Search Console account > Performance.

Depending on the competition level, the date range we select can be 3-12 months. In this example, we selected 3 months.

The blue colour line is total clicks, showing the visits generated from Google search results.

The purple line is total impressions, showing how many times a user saw a link to your site in Google search results.

Ideally, you want to see both lines going up consistently.

If you see them stagnant or decrease, don’t panic yet.

Some industries are seasonal so it is common to see a decrease in demand after the season is over. For example, the durian industry.

If your industry is not seasonal, you should look into the root cause of the decline.

Ask yourself: Did you make any major changes to your website recently? Sometimes an SEO Audit would help you find out the root cause.

Another way to analyze your organic search growth is by comparing a time range with the previous one:

Let’s take the durian as an example again (sorry durian haters!).

You can compare your SEO performance between the same period of this year and last year, eg July 2021 VS July 2020.

This approach is great for seasonal products since you’re comparing month-to-month.

2) Revenue Attributed to Organic Traffic

Revenue is the main reason most businesses want to do SEO.

Thanks to analytical tools like Google Analytics, you can set up goals and track the revenue credited to organic traffic.

You can compare the revenue with other traffic sources. For example, social media might bring you more traffic than organic search but its revenue is much lesser due to the buying intention.

To use this, you’ll need to set up goals in your Google Analytics. If you’re running an online store, you’ll need to enable Ecommerce tracking.

3) Assisted Conversion

The assist in football is the player who passes the ball to the final teammate who then scores.

In SEO, we also have the assist. Although these sources didn’t directly lead to conversion, they play a role to assist the conversion.

Assisted conversion is one of the ways to measure the quality of your traffic source.

To measure the assisted conversion, you can use Google Analytics.

In your Google Analytics account, go to Conversions > Multi-Channel Funnels > Assisted Conversions. What I will do is set the date range to “Last month” and comparing it with the “Previous period”.

Now you can evaluate the improvement or decline of the organic traffic quality.

Keyword Rankings: Do They Still Matter?

Keyword rankings are the most common SEO KPI used by SEO agencies.

At JinMatic, we include the keyword rankings in the monthly clients’ SEO Performance reports.

In recent years, some SEO Specialists express their doubts on the effectiveness of keyword rankings.

We believe keyword rankings are still useful (I’ll explain shortly).

But first, we need to acknowledge that higher rankings don’t necessarily mean higher traffic.

Here are a number of reasons why:

Google Ads Lower Your Clicks

Throughout the years, Google is making its Google Ads design less obvious as an advertisement. And with sometimes 4 Google Ads on top, there is no surprise you receive fewer clicks even if your keyword ranked on position #1.

Google Maps Lower Your Clicks

Google Maps help users to find businesses in their community. Combining Google Ads and Google Maps, it may take 2-3 mouse scrolls until you see your organic listing.

The Keyword Has Low Search Volume

Obviously, you will not receive many clicks from keywords that have only 10-100 searches per month.

Poor Meta Tags

Meta title and meta description are the first things most searchers would scan and decide if they want to click on your search listing.

Poor meta tags can lower your Click-through-rate (CTR). I have written a blog on how to improve your CTR.

Should You Still Measure Keyword Rankings?

Yes, you should. Because keyword rankings are still a good indicator of your SEO progress.

Higher rankings are rewards from Google for providing good content and user experience.

Another benefit of keyword rankings is that they are easy to understand.

Keyword rankings are a good KPI for people who are busy or not familiar with other KPIs.

As compared to impressions, bounce rate, and assisted conversions, keyword rankings are self-explanatory: The higher = the better. It really saves time in measuring your SEO results.

Conclusion

Despite its convenience, you should see keyword rankings as a secondary KPI.

Organic search growth is a more accurate KPI to reflect your overall SEO performance.

You should also pay attention to user experience related metrics like bounce rate and average time on site. This helps you to focus on your visitors.

As for SEO service providers, aside from the ability to measure SEO results, it is equally important to be transparent when presenting your reports to clients.

The post How to Measure SEO Performance with Meaningful KPIs appeared first on JinMatic.

Writing guidelines vary depending on content types. That said, below is a list of general guidelines which are applicable for most content:

Perspective

2nd person, eg you, yours

Readability

Keep the sentences short. Any sentence should not be more than 15 words. Similarly, keep the paragraph short. Use simple English. Use bullet lists when necessary.

Backup The Facts

Any data or facts should be pulled from trusted sources only. Please list down (or directly link out) to the sources used.

Show Personality

Don’t be afraid to share personal experiences.

No Sales Language

Avoid using sale-like language as it breaks the trust. For example:

• Wrong: “You’ll find peace of mind when your dog finally stops barking!”

Instead, use conditional language (if, might, could, may, maybe) to make recommendations:

• Correct: “If it’s important to you to find a positive dog trainer, this may be a good place to start.” 

No Passive Language

Please use the active voice. For example:

• Wrong: “To give you the best choice a ton of products were reviewed.”
• Correct: “We reviewed a ton of products to give you the best choice.” 

Avoid Technical Jargon

If you need to use any technical language (or acronyms), explain in clear detail what it means.

• Wrong: “POH is one of the most commonly reported aesthetic complaints to dermatologists.”
• Correct: “Dark circles, or periorbital hyperpigmentation (POH) is one of the most commonly reported aesthetic complaints to dermatologists.”

Always Add Value and Avoid Filler Language

Every sentence should add value to your article; ask yourself if each sentence is necessary and if it enhances the quality of writing.

• Always add useful/valuable information. 
• No BS’ing.
• Wrong: “If your dog is acting up, you might need a dog trainer” (…duh). 
• Wrong: “This company teaches your dog to walk politely. They also offer leash training.” (…says the same thing twice).
• Wrong: Anything else that doesn’t add information to the article.

Examples of Good Articles

• https://www.farwestchina.com/tips/how-to-use-gmail-in-china/
• https://www.gardeningknowhow.com/edible/vegetables/tomato/growing-indoor-tomatoes.htm

The post Writing Guidelines for Copywriters appeared first on JinMatic.

• Keyword appear as the first word on title if it is possible. You can check the Google search result pages to see how your competitors are doing this.
• Keyword must appear in the first paragraph.
• Use headings (H1, H2, and H3) structure properly. Think of it as a book – H1 is the title so it should only be used once; H2 are internal subtitles; H3 are subtitles of H2. Here’s an example:

• All headers are bolded.
• Keyword Density: Keyword appear in the text at least 5 times, or around 1%.
• Primary keyword must appear in the meta title.
• Primary or secondary keyword must appear in the meta description.
• Include keyword in the URL.
• Keep the URL short (less than 5 words).
• Break lines: 8-12 words per paragraph.
• For every 1000 words, add 5 links (internal and external).
• Ensure that all links open in a new window.
• Use hemingwayapp.com combined with Grammarly Google Chrome extension. This improves content readability.

Images

• File name must contain the keyword. For example: outdoor-water-filter.jpg
• Use keyword as the image ALT text.
• Remove links from images when they are only media files.

The post SEO Best Practice appeared first on JinMatic.

The Client

Being the leader in commercial cleaning products, iMEC is one of our many successful clients since 2015.

In this case study, you are going to learn how we achieved Page 1 rankings for 100+ keywords in this B2B industry:

The Mission

iMEC engaged us in 2015 with the goal to increase brand awareness and revenue.

You might be wondering, is there any difference between B2B and B2C when it comes to SEO strategies?

The answer is yes.

One difference is the keyword search intent.

For example, the search intent of “dustbin” and “dustbin supplier” is totally different.

While “dustbin” has a high search volume, the search listings appear to be targeting the household consumer market.

On the other hand, “dustbin supplier” is more targeting towards businesses who need to order dustbin in bulk.

Our Approach

During the keyword research phase, we put a lot of attention while defining the keyword search intent.

We couldn’t go wrong on this. Otherwise, we would target the wrong market, result in low conversion.

After we created and qualified a list of keywords, we created content that fulfils the search intent.

For example, prospects who land on the “scrubbing machine” page will see only relevant information and products.

On top of that, we optimized landing pages with the right Call-to-action (CTA). For product and category pages, the CTA is to send business inquiries.

Other technical aspects were also optimized, like the mobile usability:

I have to admit, getting backlinks for B2B business is not an easy task.

That’s why we started with business directories submission. When done right, directories submission is the best way to gain business exposure and backlinks fast.

Takeaways

When working on B2B SEO, search intent need to be taken into consideration.

You may find that keyword research volume in the B2B industry is low. To overcome, try to create more relevant content (and post on relevant landing pages).

Having more landing pages help to lower the risk of losing traffic if certain products are discontinued or keyword rankings drop.

The post SEO for B2B Industry: 100+ Keywords on Google Page 1 appeared first on JinMatic.

The Client

Being the largest outdoor products retailer in Malaysia, Evergreen started with a humble beginning since 1993 in a small showroom at Campbell Shopping Center. To date, they have expanded to 7 physical stores all over Malaysia.

In this case study, you are going to learn how we increased their SEO traffic by a whopping 575% – 580 to 3920 visitors:

You can have confident in this data because we have excluded the brand keywords “Evergreen” to make the analysis much more credible.

The Mission

With competition started to raise in the industry, Evergreen came to us to help them with Search Engine Optimization service.

Having worked with countless online retailers since year 2008, we knew that one of their biggest challenge is price war among the competitors.

And to increase the profit margin, you can either lower your product cost (difficult since it is usually controlled by your suppliers), or increase your marketing ROI.

Evergreen Adventure carries more than 90+ brands and 80+ categories in their online store. After an analysis, we decided to optimize ALL of them for maximum SEO traffic.

Our Approach

Unlike corporate or local SEO, Ecommerce SEO especially online retailers contain more webpages to optimize – product pages, category pages, and brand pages.

After a discussion with the client on which brands and category pages they wanted to focus on, we started optimizing each landing pages.

We transformed the boring landing pages with interesting articles, images and videos.

As a result, the bounce rate (an user experience signal) increased by 16%. This tells Google that the visitors like their website.

We didn’t stop there. Aside from optimizing each targeted landing pages, we optimized the global settings to maximize the SEO traffic.

One example is that we created dynamic meta tags so all the new products will have their meta tags optimized automatically:

For your information, optimized meta tags on big online retailers can significantly increase the click-through-rate (CTR) and organic traffic.

By taking care of both individual and global onsite optimization, we maximized the keyword rankings potential:

Takeaways

Online retailers need content, and by creating interesting content and optimizing onsite elements like meta tags, you can start ranking for your valuable brand and category keywords.

For lower competition keywords, sometimes you don’t even need backlinks to rank them on top of Google. This is because the content and onsite optimization alone are sufficient to outrank your competitors.

A holistic Ecommerce SEO should cover ALL brand, category and product pages instead of just the selected ones.

Our Ecommerce SEO improve the clients’ marketing ROI by taking care of their website as a whole and bringing them more sales.

The post E-Commerce SEO: 580 to 3920 Visitors for Online Retailer appeared first on JinMatic.

The Client

Based in Petaling Jaya, Beacon Hospital is one of the leading cancer treatment hospital with over 80 medical specialists. Their business goal is to offer innovative medical resources, doctors and nurses to their patients with kindness and care.

The Mission

In this case study, I explain how we were able to increase their organic traffic by 46%, in just 3 months time!

Beacon Hospital came to us as their traffic was dropping during Movement Control Order (MCO).

They threw us a straightforward mission – increase their organic traffic by 10% (taking the benchmark where their traffic were higher before MCO).

After we reviewed their website and found some opportunities – we happily accepted the challenge.

Our Approach

After an initial discussion with the client, we understood that they wanted to focus on:

1. Different cancer treatment landing pages. E.g. https://www.beaconhospital.com.my/breast-cancer/
2. Doctors’ profiles landing pages. E.g. https://www.beaconhospital.com.my/lee-foo-chiang/

We worked smarter for Beacon Hospital by discovering “quick opportunities” keywords. These are keywords which are already ranking for in positions 11-50. Because these keywords are already near the top of Google, we can leverage to see faster results! After we discovered these keywords we started SEO Audit on each targeted landing pages.

Since we were competing against other high authority websites like other private hospitals and Wikipedia, we took every opportunities we could in terms of onsite optimization.

Furthermore, we gave the website a boost with whitehat backlink acquisition such as top quality business directories and niche comments.

Onsite optimization and whitehat backlink acquisition are the key when you compete with other high authority websites. After 3 months of SEO campaign, we helped the client to recover the impact of MCO. We boosted their SEO traffic by a whopping 46% and help them acquire more leads.

The post Medical Center SEO Case Study: 46% Traffic Increase in 3 Months! appeared first on JinMatic.

The Client

Located at Kuala Lumpur, WYK Catering (黃賢記) is a food catering business providing Asian style cuisine with canopy rental services. WYK Catering is well-known for being the creator of crystal canopies in Malaysia.

The Mission

Food catering is a highly competitive sector in the Klang Valley, with estimated 1,440,000,000 results appears on Google when you search for the keyword “catering services Malaysia”.

The Google Ads pay-per-click cost is getting higher for related terms and as a result, the ROI is getting lower.

WYK Catering came to us with a need to improve the ROI of marketing while attracting highly targeted leads to their business.

Aside from high level of competition, WYK Catering suffered from the limitation on content opportunity.

The catering business needs an evergreen content ideas that generate them more traffic and eliminate the risk of relying solely on catering related keywords. Thus, we had a discussion with the client to understand their services.

Our Approach

After the discussion, our SEO team conducted a detailed keyword research. We found 3 types of keyword opportunities:

1. Service + Location keywords. For example, catering services Malaysia.
2. Chinese keywords. For example, 自由餐.
3. Event venue keywords. For example, Glasshouse Seputeh, Tanarimba, GLAMZ at Genting. We use the venue keywords to target couples looking for wedding venues rental.

After we selected a group of qualified keywords, our copywriter started to do the magic.

JinMatic copywriting team created highly engaging and useful content for each event venues. They are comprehensive guide providing every details our target audience need to know: rental rate, capacity, environment and other important details.

We also ensure their website UX is well optimized.

The Result? After 3 months of this SEO campaign, most venue keywords are on top of Google.

And more importantly, the client received more inquiries as the organic traffic increased by 251%.

The post How Food Caterer, WYK Catering Increases Organic Traffic by 251% with SEO appeared first on JinMatic.

When talking about Search Engine Optimization (SEO), we tend to focus on content and backlinks. After all, they are more often than not the driving force behind a successful SEO campaign.

They also tend to be time-consuming, and require plenty of capital investment, taking away from time and resources that could be better spent elsewhere on campaigns.

My team is constantly looking for techniques which generate results quickly and efficiently. At times we have failed, but at times we have been very successful.

In this case study, I am going to show you how we helped a client increased website traffic by 52% with…

The Click-Me Technique

Our client runs an adult ecommerce store, SexyWawa.com, and sells adult toys and lingerie on their site. The graph above displays a three-month trend in impressions and click-through traffic to the site. It was during these three months that we helped our client increase their traffic and impressions with our techniques.

The total clicks increased from 5k to 7.62k by executing The Click-Me Technique alone. That is a 52% increase in website visitors.

Note: Before we continue, it is worth noting that this technique is most successful on a website with many pages. SexyWawa.com consists of more than 1200+ pages from products, category and brands.

The Click-Me Technique is fairly simple – make your meta title and meta description irresistible to click.

I will show you how to do it later in this post.

The Click-Me Technique is a phrase we coined because meta titles and meta description are 2 of the most neglected ranking factors.

In case you are new to SEO, meta title and meta description are snippets of text that describe a page’s content.

Here’s how they look like on a search result page:

Meta titles are usually the first thing to catch an audience’s eye on the search result pages. This is your best chance to make a positive first impression, they tell your audience why they should visit your website.

On the other hand, meta descriptions tell your audience why they should visit your website.

As the name suggests, The Click-Me Technique entices an audience to click on optimized meta tags.

The best part about this technique?

You can do the same thing for your website.

The 3-Steps to Using “The Click-Me Technique” To Get Quality Traffic

There are 3 steps to The Click-Me Technique.

Step 1: Find Easy Opportunities

“Easy opportunities” refer to web pages ranked high on Google that receive few clicks. In other words, they suffer from low Click-through-rate (CTR).

These web pages could be any type of pages; homepages, blogs, product pages, category pages or brand pages, etc.

And here’s how to find easy opportunities…

Login to your Google Search Console account. You will want to filter 2 things: CTR, and Position.

To start with, go over to “Performance” tab, and set your date to “Last 16 months“. Click “Average CTR” to highlight the Click-through-rate data.

Scroll down and click the Filter icon.

From the Filter drop-down and select “CTR“. Select “Smaller than” and enter 5 as the value. In my experience, you should try to achieve a CTR of 5% when your pages are in the top 5 positions.

Now you will need to filter position. Click on the Filter drop-down again and select “Position“. Select “Smaller than” and enter 5 as the value.

Click the “Pages” tab and sort the results by “Impressions“.

The results will show a list of web pages ranked on the top 5 positions with click-through-rate lower than 5%.

Step 2: Make Your Meta Title Better

Now you have a list of web pages to optimize for meta titles and meta descriptions at your disposal.

In our case, we have optimized a total of 15 web pages. Most of them are category pages and brand pages.

If your website is built on WordPress, you can take advantage of Yoast SEO plugin. This free plugin allows you to enter meta tags on your web pages.

Login to your WordPress site, scroll down and click “Edit snippet”. Underneath you can update your “SEO title”.

Meta title is usually the first thing audiences pay attention to.

Google only allows a title’s to be a max of 65 characters. If your title is longer than that, the remaining characters will get cut. It’s important to keep your message short and succinct. Say everything you need to say within 65 characters.

Here are my recommendations when it comes to writing click-worthy meta titles:

• Place your targeted keyword at the beginning of meta title. In our case, the targeted keyword is “Tenga Malaysia“.
• Include key benefit. What will the visitor get from visiting your website? In our case, we included “Discreet Shipping“.
• Add power words. For example, Today, Right Now, Free, Fast, Best, Quick, Simple. The key is to trigger an emotional response in your audience.
• Add modifiers. For example, “2020 Updated“, “Top 10“. A good modifier can make your title more relevant.

Step 3: Make Your Meta Description Better

Getting your audience’s attention with titles is not enough. You need to convince them to visit your website.

And meta description can help achieve that.

Similar to the meta title, Google has a limit on the length of meta descriptions. For meta descriptions, Google allows 165 characters.

You can see the Meta description setting below the SEO title you optimized earlier.

Here’s how you can optimize your meta description…

• Keep search intent in mind. Ask yourself, what is your audience’s intention when they search for your keyword? Is your content fulfilling their intention? In our case, when prospects search for “Tenga Malaysia” on Google, chances are they want to buy Tenga products. In the meta description, we inform them about our Tenga products range on the website.
• Add targeted keyword and secondary keyword. For example, we added “Tenga vacuum cup” and “vibrator” as our secondary keywords.
• Add Latent Semantic Indexing (LSI) keyword. LSI keywords are keywords that help Google to understand your content deeper. In our case, our LSI keywords are masturbation pleasure. You can get LSI ideas from Ubersuggest.
• Include a Call-to-Action (CTA). What do you want your prospects to do on your website? Do you want them to buy products, subscribe to service, or book an appointment? Set a CTA and include it in the meta description.

After you optimize your meta title and meta description, repeat the process for the next landing page from the list we complied earlier.

Takeaway

• You can apply The Click-Me Technique regardless of the size of your website, but it’s most effective on a larger site. This technique leverages the amount of landing pages ranked on Google Page 1.
• This technique improves your click-through-rate but not necessarily conversion rate. Your conversion rate is affected by factors like content and user experience.
• Compare your results 2 weeks after optimization.

Comment below and let me know if The Click-Me Technique helps you to increase visitors!

The post How We Increased Visitors by 52% With The Click-Me Technique appeared first on JinMatic.

Just like any other business owner, I am always looking for free or budget-friendly tactics to increase traffic to my website and grow my revenue.

In this case study, I am going to show you how I used the FAQ Schema tactic to boost my traffic.

The good news?

All work can be done under 30 minutes, at zero cost.

Don’t have the time to read the whole guide right now?

No worries. Drop your email below and I will send you a copy so that you can read it whenever it’s convenient for you (takes 5 seconds):

[ninja-popup ID=2594] [/ninja-popup]

Note: This tactic works best when your webpage is already on the first page of Google. The execution will be much easier if your site is built with WordPress.

Let’s take a quick look at the results that were generated using the FAQ Schema tactic.

On 17th May, I added the FAQ portion onto my site without making any other changes.

As seen from the graph, the web traffic increased almost instantly.

First, What is FAQ Schema?

FAQ Schema is a set of codes that can be added to your website to display a list of Frequently Asked Questions (FAQ). It makes your pages more eligible for rich snippets in the search results; thus, improving how Google shows your website on the search result page.

Do not be afraid upon seeing the word “code”. It can be easily embedded into your site with plugins such as Yoast SEO and Structured Content. Both of these plugins are free and easy to use.

Here is how FAQ rich snippet looks like on Google search result page:

Adding FAQ Schema to your website improves the way that your page is being displayed on search result pages.

It makes your listing more appealing, leading to more clicks and increased traffic. The results are often immediate.

Here is a step-by-step guide on how to implement FAQ Schema into your website.

Let’s dive in.

Step 1: Create a List of Questions & Answers

The ideal FAQ page should have at least 5 relevant questions and answers. These questions and answers are those that you want to show on the search results page.

To guide you along, you can use the 4W1H method – Where, When, What, Who, and How.

For example, a water filter business owner can apply 4W1H to create the following questions:

• Where – Where can I order your water filter?
• When – How often should I change my water filter cartridge?
• What – What is the best water filter brand in Malaysia?
• Who – Who will be coming to my house to install the water filter?
• How – How can I change the water filter cartridge myself?

You can also get a reference from Google by searching for the keywords related to your business.

On the search result page, you will see a section called “People also ask“. This section consists of a list of questions asked by your target audience.

Step 2: Post Your FAQ on Your Website

Now that you have your FAQs ready, it’s time to post it onto your website.

This step will be much easier if your website is running on WordPress, as you can install Yoast plugin or Structured Content plugin. Personally, I use the Yoast plugin.

Login to your website and edit the page that you want your FAQs to show on.

Scroll to the bottom of your web page and insert the “FAQ” block under “Yoast Structured Data Blocks“.

Now, you can simply enter your questions and answers.

Upon updating your questions and answers onto the page, you should clear your cache. In my case, I am using the Autoptimize plugin.

You are basically done!

Step 3: Invite Google to Crawl Your Updated Webpage (Optional)

This step is optional, but it will speed up the results.

To invite Google to crawl the page you posted FAQs, you will need a Google Search Console account.

If you do not have one, you can simply register here for free.

Go to your Search Console account and enter the URL with the FAQ section into the URL Inspection bar.

Click the “Request Indexing” button.

This allows Google to crawl and re-index your updated webpage.

You will usually be able to see the FAQ Schema being shown below your listing almost instantly. Otherwise, it will take a day or two for it to go live.

Final Thoughts

FAQ Schema is a simple tactic for all businesses to execute.

When done well, it will attract more visitors to your website.

Some people wonder if this tactic will be counter-productive. They think that the number of visitors to their site will be decreased since they can get the information that they want from the search result page directly.

This is not something to worry about. We have tested this FAQ Schema tactic on several websites and it has garnered positive results so far.

Remember, this tactic requires:

• Your webpage to be on the first page of Google.
• Your website to be built with WordPress.

However, you can still use FAQ Schema without fulfilling the two points above. It will just require you to put in more effort and the results might not be as optimal.

This experiment was inspired by a digital marketer, Neil Patel. You can watch his video as he walks through the tactic.

Now, it’s your turn to use FAQ Schema on your website and see instant results.

Let us know if it has been successful below!

The post Boost Your Website Traffic Using FAQ ($0 Cost) appeared first on JinMatic.