• Keyword appear as the first word on title if it is possible. You can check the Google search result pages to see how your competitors are doing this.
  • Keyword must appear in the first paragraph.
  • Use headings (H1, H2, and H3) structure properly. Think of it as a book – H1 is the title so it should only be used once; H2 are internal subtitles; H3 are subtitles of H2. Here’s an example:
  • All headers are bolded.
  • Keyword Density: Keyword appear in the text at least 5 times, or around 1%.
  • Primary keyword must appear in the meta title.
  • Primary or secondary keyword must appear in the meta description.
  • Include keyword in the URL.
  • Keep the URL short (less than 5 words).
  • Break lines: 8-12 words per paragraph.
  • For every 1000 words, add 5 links (internal and external).
  • Ensure that all links open in a new window.
  • Use combined with Grammarly Google Chrome extension. This improves content readability.


  • File name must contain the keyword. For example: outdoor-water-filter.jpg
  • Use keyword as the image ALT text.
  • Remove links from images when they are only media files.