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At JinMatic, we focus on improving our clients’ SEO traffic by honing in on low-hanging fruit keywords—those ranked in positions #15-50, which have potential but just need a strategic push to land in the top spots.
This approach helps our clients gain significant traction without the need to chase highly competitive keywords right away.
Here’s how we’ve applied this method to improve organic traffic for several of our clients:
HN Clinic – Medical Aesthetic Clinic
Client Goal: Increase patient inquiries and traffic to their website for various aesthetic treatments.
We began by identifying keywords that HN Clinic was already ranking for but hadn’t yet broken into the top 10 positions. By refining content related to these keywords, such as landing pages on Botox treatments and non-surgical procedures, we managed to improve rankings from positions in the 20-40 range to the top 10.
Our strategy involved:
- Local SEO enhancements: We included keywords with location-based terms, like “Malaysia,” to better target local searchers.
- Content refresh: We optimized existing blog posts and service pages, tweaking them with better headers, image alt text, and internal links to boost relevance.
- User experience improvements: We ensured the site loaded quickly and was mobile-friendly, which played a key role in improving rankings.
Results: Within three months, HN Clinic’s organic traffic increased by 40%, and inquiries for popular treatments like Botox and dermal fillers surged by 30%.
Flexi Surface – Rubber Flooring Company
Client Goal: Boost online visibility and generate leads for rubber flooring products.
Flexi Surface was ranking on the second and third pages for several crucial keywords related to rubber flooring. We identified the opportunity to move these terms into the top 10 by:
- Creating targeted landing pages: We developed dedicated landing pages for these specific products and services, each focusing on a unique keyword. For example, rubber flooring for the gym, and rubber flooring for the playground.
- Industry-specific content: We wrote new blog posts that offered insights on the benefits and uses of different rubber flooring types, adding long-tail keywords that complemented the primary ones.
iMEC – Cleaning Equipment Supplier
Client Goal: Increase online sales and organic traffic for commercial cleaning equipment.
iMEC was already ranking for several product-related keywords, but they were sitting in positions #25-45. We decided to target these terms as low-hanging fruit and optimized iMEC’s product pages by:
- Enhancing product descriptions: We revamped the content for each product, incorporating the low-hanging fruit keywords naturally into product titles, descriptions, and meta tags.
- Adding customer reviews: Including product reviews helped create dynamic, keyword-rich content that improved rankings and trust.
- Internal linking: We built internal links from related blog posts and other high-traffic pages on the site to these key product pages.
Results: Organic traffic increased by 35%, and online sales of products like high-pressure cleaners and carpet cleaners rose by 20% within three months.
Vinylvox – Vinyl Record Store
Client Goal: Improve visibility in the niche market of vinyl record enthusiasts and drive online and in-store sales.
Vinylvox was already ranked for a range of vinyl-related search terms but sat on the second or third page. We helped them break through to the top by:
- E-commerce SEO: Optimized their product listings for vinyl records, using both short and long-tail keywords, and improved the structure of their category pages.
- Blog strategy: We published articles about caring for vinyl records, top-selling albums, and rare finds, all optimized for the keywords we were targeting.
Results: Vinylvox’s website traffic increased by 50%, and they saw a noticeable rise in both online sales and in-store foot traffic.
Why Low-Hanging Fruit Keywords?
By focusing on low-hanging fruit keywords, we’re able to:
- Achieve quick wins: These keywords are easier to rank for and can move to the top 10 positions with just a few strategic improvements.
- Maximize ROI: Instead of chasing highly competitive terms, which can take months or years to rank, we focus on keywords that deliver faster results with less effort.
- Build a solid foundation: Once a client starts ranking for these terms, it’s easier to leverage that authority to target more competitive keywords in the future.
At JinMatic, our goal is to deliver measurable and sustainable growth for our clients, and focusing on low-hanging fruit keywords is one of the key strategies we use to get them there.
