See Where Your Competitors Are Winning
Your competitors are competing for the same customers and search visibility.
Our Competitor Analysis looks at how competing websites perform in search, what keywords they target, and where they have an advantage — helping you identify opportunities for your own SEO strategy.
SEO expertise since 2010 · Senior-led strategy ·
Clear, actionable reporting
More than just checking competitors
We look beyond who ranks higher to understand why they rank, what they’re doing differently, and where you can compete.
Search Visibility
Understand how your competitors perform across organic search.
Keyword Opportunities
Discover the keywords driving visibility to competing websites.
Content Gaps
Identify topics and content your competitors are covering that your website may be missing.
Strengths & Weaknesses
See where competitors have an advantage — and where opportunities exist.
What we analyse
A good SEO audit shouldn’t leave you with hundreds of issues and no idea what to do next. We prioritise recommendations by impact and urgency, so you know where to focus first.
01 Competitor Keywords
Identify the search terms your competitors rank for and uncover valuable opportunities.
02 Content Strategy
Analyse the topics, pages, and content formats helping competitors attract organic traffic.
03 Search Visibility
Compare your website’s visibility against key competitors.
04 Keyword Gaps
Find relevant searches where competitors are visible but your website isn’t.
05 On-Page Signals
Review key SEO elements that may contribute to competitor performance.
A clear view of where you stand
Competitor analysis shouldn’t just tell you what your competitors are doing. It should help you understand what you should do next.
Field note
Your analysis includes everything above, framed around what to do next — not just a record of what competitors are already doing.
A structured approach to understanding your competitive search landscape and identifying opportunities worth pursuing.
Identify
We identify your key organic search competitors.
Analyse
We review their keywords, content, visibility, and SEO signals.
Compare
We compare their strengths and weaknesses against your website.
Find Opportunities
We uncover keyword gaps, content gaps, and areas where you can compete.
Prioritise
We turn the findings into clear, actionable SEO recommendations.
Know What You’re Up Against
You don’t need to copy your competitors. You need to understand the search landscape and find opportunities where your business can compete.
Competitor analysis helps you identify:
Wherever your website
stands today
Wherever your website
stands today
Growing Businesses
Understand who you’re competing with in organic search.
Established Websites
Find new opportunities to improve search visibility.
New SEO Campaigns
Build your strategy based on the current competitive landscape.
Content Teams
Discover topics and content opportunities competitors are already capturing.
Website Redesigns
Understand the competitive landscape before restructuring your website.
Competitor Analysis questions, answered
Get clear answers to common questions about our competitor analysis process and deliverables.
Know where your competitors are winning
Understand the competitive landscape, uncover opportunities,
and build a smarter SEO strategy.
Have questions about your SEO strategy?
Let’s talk about your website and goals.