Find the search terms that matter
Ranking for the right keywords matters more than ranking for more keywords.
We identify what your customers are searching for, understand their search intent, and uncover opportunities that can support your SEO strategy.
SEO expertise since 2010 · Senior-led strategy ·
Clear, actionable reporting
More than just search volume
We look beyond numbers to find keywords that are relevant and valuable to your business.
Search Intent
Understand what users are looking for.
Search Demand
Identify keywords with meaningful search volume.
Competition
Assess how difficult it is to compete.
Business Value
Focus on keywords that can attract the right audience.
What we analyse
A good SEO audit shouldn’t leave you with hundreds of issues and no idea what to do next. We prioritise recommendations by impact and urgency, so you know where to focus first.
01 Keyword Discovery
Find relevant primary, related, long-tail, and commercial keywords.
02 Search Intent
Understand whether users are looking to learn, compare, find, or buy.
03 Competitor Analysis
Discover what your competitors rank for and identify keyword gaps.
04 Keyword Mapping
Match keywords to the right pages and content.
A clear keyword strategy,
not just a spreadsheet
We turn keyword data into practical opportunities, so you know
what to target and where to focus first.
Six steps, in order
A structured approach to finding, evaluating, and prioritising the keyword opportunities that matter to your business.
Understand
We learn about your business, audience, products, services, and SEO goals.
Research
We discover relevant keywords and search opportunities across your market.
Analyse
We evaluate search intent, competition, relevance, and potential value.
Compare
We analyse competitor visibility and identify keyword gaps.
Prioritise
We narrow down the opportunities worth focusing on.
Map
We organise keywords into a practical structure for your existing or planned pages.
The right keywords connect you with the right audience
You can have great content and still struggle to generate traffic if you’re targeting the wrong searches.
Keyword research helps you identify what your customers search for, what your competitors rank for, and where your opportunities are.
Wherever your website
stands today
Wherever your website
stands today
New
websites
Build your website around the searches your audience is already making.
Existing websites
Find new keyword opportunities and improve targeting across existing pages.
E-commerce websites
Identify commercial and product-related searches that can drive qualified traffic.
Website redesigns
Use keyword research to inform your new sitemap, page structure, and content strategy.
Businesses starting SEO
Build a clear keyword foundation before investing in ongoing SEO.
Keyword Research questions,
answered
Get clear answers to common questions about our keyword research process and deliverables.
Know what your customers are searching for
Build your SEO strategy around the right keywords and the right audience.
Have questions about your SEO strategy?
Let’s talk about your website and goals.