Search Engine Optimization, Designed for Malaysia Property Agents
Over the years, the property industry in Malaysia has emerged to be highly competitive for acquiring leads.
To acquire more leads, first you need to understand the trend of property buyers.
And here are some quick stats:
89% of home shoppers used the internet to search for a real estate agent.
(NAR Profile of Home Buyers and Sellers)
Real estate related searches on Google grew 253% over the past four years.
(Google Internal Data)
89% of new home shoppers use a mobile search engine.
(Google & Complete Home Shopper Mobile Survey)
If you are a property agent or in a similar position, you can benefit from JinMatic Property SEO.
Case Study 1: Multiple Page 1 Rankings On Google
Grand Ion Majestic is a serviced apartment project located at Genting Highlands. They proudly hold 4 records in Malaysia Book of Records.
The property industry has always been competitive especially for residential projects.
Another challenge is that sometimes social media advertising tends to have lower Return on Investment (ROI). Not only the property agents are losing money on it, but wasting time to engage with audience who are not converting in the end.
After a detailed keyword research, we discovered that the total search volume of brand keywords (eg Grand Ion Majestic) exceeding 500 per month. This campaign could be profitable if we rank those keywords in Google Page 1.
We discovered that this type of tourism property development not only attracting the local buyers, but buyers from Singapore and China. This allows us to cater our content and user interface carefully.
After weeks of content development and backlink campaign, the website is ranked on top of Google for various brand keywords.
Case Study 2: Maximum Visibility and CTR with Rich Snippets
Developed in Pahang, The Valley @ Bentong is an agriculture land lot project promoting farming community.
The keyword “Valley” has some other meaning or unrelated brand names. We’ll need to create a solid brand identity and fulfill the searchers’ intention.
Since the monthly search volume is relatively low in this project, we’ll need to search for other channels to generate traffic, for instance Youtube video.
After the creation of genuine backlink campaign from our team, both microsite and authority site now ranked on Google Page 1, which maximize the visibility and sales of our client.
To increase search visibility, we created structured data (star rating) that would attract the eye ball and click-through-rate.
But we never stop here. We noticed there are a number of videos ranked on Page 1 for the targeted keyword “The Valley Bentong”, we are in the process of creating a video that would bring us endless targeted traffic.
How JinMatic Property SEO Works
1Your potential buyer search for their desired property names on Google.
2They’ll see your Microsite or the Authority Site and click on it.
3They’ll approach you with your desired way of contact.
A solid SEO strategy will drive a lot of targeted traffic to your property agency’s website. You can also take advantage of local SEO so people nearby can easily find your map listing.
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Lower Acquisition Cost
Property sales agent could easily spend thousands on social media ads every month. Leads acquisition stops the moment they stop spending. On the contrary SEO work for longer term even when you stop spending.
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Higher Closing Rate
SEO works because your potential buyers need to purchase property and they found your listing on Google. Their buying intention makes it much easier for you to close sale.
How long can I benefit from this service?
The contract is 1 year.
What type of keywords are you targeting?
How long to achieve Page 1 result?
Usually 4-10 weeks.
What’s the guarantee?
Total search volume of all keywords would be more than 500 per month.
3+ keywords in Page #1 within 10 weeks, or you can get another free project with your choices of property project name.
What if there is another property agent approach you for the same property project?
We take only a maximum of 2 clients for the same property project with the same approach. However, the 2nd client will be assigned with another microsite / Youtube video rather than authority site.
What information do you need after the project started?
Just the project name. More pictures and brochures will also help.
Can clients get website access to the website?
Yes for microsite, when the contract is active. No for authority site.
What happens when the contract ends?
You’ll have the option to renew the service.
Any proof of delivery?
Monthly rankings report will be emailed. Backlink report can be emailed upon request.